Fundraising Tips

Fundraising Tips


We’ve got more ideas than we can count, but here are some of the best. Call a Fundraising Specialist at the AIDS Walk office at 212.807.9255 (WALK) to talk through your fundraising strategy! 

1. Link your fundraising to your Facebook page

Did you know you can link your AIDS Walk donation page to a Facebook post?  It’s quick, easy, and effective! Invite your online network to join your efforts with these three steps:

Step 1: Log in to your Fundraising HQ      
Step 2: On the welcome page, click on the blue “Facebook” button on the right. 
Step 3: Follow the prompts to link your fundraising with your Facebook page.

2. Use your status update to inspire and fundraise

Inspire your friends to sponsor you by posting HIV/AIDS facts on Twitter or Facebook. Click here for more information about HIV/AIDS. Be sure to include a link to your personal fundraising web page in each status update. 

3. Include Link to Donate in Your Email Signature 

Include a link to your AIDS Walk web page in your signature. Each time you send a message, the recipient will be provided with a reminder to sponsor you.

4. Use our logo

Make your profile picture the AIDS Walk logo.

5. Give thanks & get sponsors at the same time

When somebody sponsors you, thank them publicly by updating your status with a message of thanks. This not only lets that donor know how grateful you are for their kind donation, but also inspires others to donate!

6. Advertise your events

Use the “Events” application on Facebook to create an invitation for your next AIDS Walk New York fundraiser. Send it out to all of your friends, and make sure you make it an open event so it appears in searches and so guests can send it to their friends.

7. Retweet

Follow AIDS Walk New York on Twitter and retweet posts, with the addition of your fundraising web page link.    

8. Fundraise “in person”

Record a personal message asking for AIDS Walk New York donations and post it on YouTube, Facebook, etc. You can even thank sponsors via videos.                                                                                                                              

9. Remember Matching Gifts 

Many employers will match the charitable donations made by their employees. Use the matching gift search function to look for the name of your own employer and for the company names of each of your sponsors' employers. You may be able to double every donation you get! 

10. Designate Your own AIDS Walk Awareness Day 

Post these HIV/AIDS Statistics "Sponsor Me" Flyers (coming soon). Give out red ribbons to each person who donates.

11. Post an AIDS Walk Poster or Sign 
Put up a sign by the elevator, coffee maker, copy machine, vending machine, break room, or bathroom letting everyone know that you are having a fundraiser for the AIDS Walk and that you would be grateful for their donation. Get started now: Download Tools

14. Use Incentives. Get Creative! 
From a free dinner to tickets to a football game, entice people to sponsor you for prizes they can't resist! It can be as simple as offering to bake a batch of cookies for your largest donor of the day.  

15. Raffle it Off! 
Use your connections to get prizes donated for a raffle. You can ask businesses that you frequent (restaurants, spas, hair salons) to donate. Sell tickets at $2 each or 10 tickets for $15. People won't be able to say no to that bargain!  
16. Organize a 50/50 Raffle 
Anyone can organize this type of raffle, it's easy and the prize is CASH!  Let everyone know that half the proceeds from tickets sales will go to your AIDS Walk fundraising total and half will go to the lucky winner. Make your own raffle tickets, so you don’t spend anything!

17. Ask Your Boss 
This will provide a real incentive for your Team Members to raise as much as they can!  If matching the total amount raised by the team is not an option, ask if he/she would be willing to match what the team raises at your next fundraising event. Or ask them to donate $25 for every person who registers on the team. Just ask! 
18. Ask Your Payroll Department 
Spread the word about your AIDS Walk team fundraising by including promotional flyers with every paycheck.  The flyers should include information on how to register as part of the team and how to donate.

19. Auction Your Skills 
Are you a trained massage therapist?  Can you organize a closet like no one else?  What about cleaning house or re-vamping someone's resume?  You can even be the "designated driver" for your friends for a night out on the town.  Let people know that you are willing to trade your services for an AIDS Walk donation.  Set your price high – it's for a good cause!

20. Silent Auction 
Another great way to raise money using donated items is to hold a silent auction. Reach out to everyone you know and ask for product donations, gift certificates, etc. You can make attractive gift baskets out of smaller items. Display the prizes in a high traffic area with a bidding sheet in front of each item. Your co-workers will silently write down what they are willing to donate for each.

21. "Denim Days" or "Dress Down Days" at Work 
Ask management if you can plan Denim Days to benefit your team at work. Charge people $5 to wear jeans to work on Fridays or any other specified day. This is a quick and easy way to raise big bucks. Everyone wants to be casual at work; help people be comfortable on the job and contribute to a great cause.

23. Guest Bartending 
Ask your local bar if they’ll allow you to be a guest bartender for a night, or even for a few hours on a Saturday afternoon. Send out an Evite, inviting everyone you know to join you there for a drink, and ask them to invite everyone they know. Create a sign to place on the bar or a flyer that reads, "All tips collected tonight will go directly to Joe Walker, who's walking 10 kilometers to raise money for people living with HIV/AIDS." When people see the sign, they may be willing to dig a little deeper in their pocket!

24. Office Potluck  
Ask everyone to cook and donate an item for a theme luncheon in the office. Take a vote on the theme, and then ask everyone who partakes in the lunch to donate $5 to the AIDS Walk.

25. Dinner with Friends 
Ask your favorite restaurant to help you fundraise. Is there a local restaurant that you frequent? Are you friendly with any restaurateurs?  Ask the owners to donate a portion of one evening’s proceeds to your AIDS Walk fundraising total.  Then make flyers with the information, create an Evite, and invite everyone you know to dine there on that evening. You’ll bring in more business to the restaurant and more money to your AIDS Walk fundraising total.

26. Bake Sale  
Simply make some of your very best cookies, cupcakes, or pies.  Have your co-workers and friends get involved, especially those that can't sponsor you financially.  Advertise the sale and then watch the profits come in.

28. AIDS Walk Sports Challenge  
Choose any sport from basketball to dodge ball!  Charge $5 to participate or $25 to form a team! Charge a donation at the door to watch the game.  Secure donated goods and sell them at your concession stand with proceeds going toward your AIDS Walk fundraising total. You can make this a faculty vs. student tournament and the losing team has to do something over-the-top, if they dare!

29. Benefit Concerts/Gigs  
If you know a rock band, barn dance caller, jazz group, DJ, comedian, or string quartet, ask them if they will do a benefit evening for the AIDS Walk at a local club or coffeehouse. 

Tips from Expert Team Leaders

33. Start a Friendly Competition 
"We started up a friendly competition to see which MAC counter could get the most donations. I also talked about the Walk at every managers' meeting and at every employee training." - Raymond, MAC Cosmetics

34. Use Your Company's Employee Website 
"We managed to get a story about our team on our company's intranet site. This generated a number of new members and donations for the team." - Danny, Kaiser Permanente

35. Give Team T-Shirts as an Incentive 
"I have unique, good quality shirts designed for the first 30 Team Members that sign up; Team Members are proud to wear them long after the Walk and are telling others where they got them (so now the shirts have become a recruiting tool for next year). My secret weapon is getting people with dogs to sign up and register their dogs, who wind up raising more money than people sometimes (and yes, they get shirts too if they want them)." - Brian, Brian Scott Productions

36. Donate to Registered Employees 
"Our firm provides a nice incentive: they give a donation to the first 50 registered walkers." - Edgar, Seyfarth Shaw LLP

37. Get Executives Involved 
"We all know that the CEO and President will be walking with the team, so the sales associates know they'll be out there hoofing it with the leader of the company, and that he has been doing this for over 10 years." - Charlynn, Kenneth Cole Productions (New York)

38. Reach Out to Previous Donors 
"Ask previous donors to take an active role and become a Team Member." - Vanae, Rock Your Awareness

39. Recognize and Reward Participating Students 
"I'm a high school teacher and our school requires community service. We gave 8 hours to students who "walked the Walk" and we awarded additional community service hours for money raised. Each year after the event we read a list of the students who participated on the PA." - Bridget, Taft High School

40. Provide Easy Online Registration and Donation Opportunities 
"We advertise with signs and set up tables in our cafeteria with laptops so employees can register online during lunch. We try to keep people motivated by sending emails and encouraging them to be Star Walkers." - Sam, Pfizer 

Plan Your Next Fundraiser at these Locations:

The Village Pourhouse and SideBar